Baird & Warner, a major Chicago real estate brokerage, needed to stand out in a saturated market and position themselves as an easy company to work with and work for.
It’s not enough to say that you’re easy—you need to look the part too. I developed strategy and visual execution for the campaign. I oversaw and directed the entire production from illustrators to animators. That year, they won the Chicago Tribune’s Top Workplace award.
Cubes are easier
Cars are easier
Slots are easier
Empower Her Network: Social Content
Empower Her Network is a non-profit that helps human trafficking survivors reintegrate into society. They had little-to-no awareness and needed to educate varied audiences around the country.
I approached this client myself and agreed to help them pro bono. We worked closely to establish content pillars, a year-long social calendar, then designed the look and feel, and drew illustrations myself.
Tangled Roots: Campaign Pitch Win
Tangled Roots made amazing craft beer. The trouble was, they lacked a coherent look and voice that truly reflected their easy-going vibe and their outdoorsy roots.
I came up with the tone and visual style that invited casual brew-heads to escape the grind and unwind. We won the pitch.
T-Mobile: TVision Launch
When you think of T-Mobile, the first thing you think of is TV, right? Didn’t think so. We needed to introduce their new, disruptive entertainment service TVision to audiences who knew us only as a telecom giant.
My partner and I developed a multi-touch campaign in digital and print that challenged cable and satellite users to ditch their cable bills and try something new.
Minority of Veterans America: Pride Parade
In response to legislation banning transgender service members from the military, Minorty Veterans of America held a protest in downtown Seattle. Only one problem, they didn’t have any signs for the rally. And it was to take place in 48 hours.
By creating a suite of simple, thought-provoking visual statements we secured future work with MVA, garnering media attention and bolstering their presence at World Pride one month later.
Eckrich Foods: Photoshoot
Eckrich Foods, a nationally-distributed prepared meat brand, was launching a new line of sausages and needed visuals that telegraphed premium quality and wholesome tastiness to moms around the country.
As the sole lead creative on the photoshoot, I directed the photographer and food stylist to ensure we captured all the imagery we would need to create mouth-watering ads. I also managed client expectations on set. In post, I supervised retouching and later personally executed all POS elements.
Mini Sausage Pot Pie Recipe Video
Sausage Veggie Pasta Recipe Video
Jacobs Agency: Website Redesign
Jacobs Agency wanted a new website. The thing is, they didn’t even have a brand. They had a logo, but that was it.
I took the initiative; challenging their old branding rationale and offering up a new, more meaningful perspective. By developing the brand behind the existing logo, we were better able to tell our story.
Zuber Polymers: Logo Design
Zuber Polymers, a Seattle general contractor, needed a logo update that better talks about their specialty.
Seeing their need for a better visual identity, I approached the client cold and pitched my work. Sealants and waterproofing require many layers of treatment, which informed the layered look.